This particular bait or, more so, the concept, is something we worked on for 4 or 5 years. Unfortunately, the lack of viable ingredients hampered progress until the summer of 2013, when we eventually started to piece parts of the puzzle together.
What we were looking for when we set about creating this bait was something that would compete nutritionally with the best fishmeals on the market, so no ‘that will do’ attitude was acceptable. The first problem we came up with was we were doing it without using fishmeals! You don’t have to look far nowadays to see a campaign based around protecting our marine fish stocks and making sure food ingredients are sustainable, and this is something that has been at the forefront of our minds for quite some time now.
What we came up with was a totally sustainable blend of high-quality and readily available (although costly) food-grade protein sources. With ingredients like Pea Protein Isolate, Rennet Casein, Calcium Casienate, Whey Protein and Beef Protein Isolate all above 80% protein mark, it’s already easy to see where the high spec of this bait comes from. This is before we come to the top-drawer Hydrolysed Yeast and liver powders used to enhance the gustatory and olfactory (taste and smell) attraction of the bait. The inclusion of these high-end ingredients enables us to also keep the boiling of the bait incredibly low. The baits are actually boiled for over a minute less than the rest of our range, preserving more of the baits’ essential amino acids and, in turn, vastly improving the finished baits’ profile. This still leaves you with a firm enough bait to stick out, yet once in the water the bait’s solubility is second to none. Stick one in a glass of water overnight and you will see for yourself.